England's Emma Coates Leaves England Under-23s Post to Take Helm at National Women's Soccer League's Bay FC

In a significant career move, Emma Coates has left her position leading the Young Lionesses national team to take over as head coach for National Women’s Soccer League franchise Bay FC.

Fresh Beginnings

Her appointment follows the departure of Albertin Montoya, who guided the California club during its first two seasons in the premier American league. Montoya stated in September his intention to resign at the end of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.

“My time with the FA has been incredible my time with the FA,” remarked Coates. “The experience has been formative both on and off the pitch. Now, I feel ready and excited to test my abilities in a fresh challenge.”

Track Record of Success

In her time at the helm in 2023, Coates managed the England U23s through matches including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to the NWSL is her England assistant, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.

The club's chief executive, a former FA women’s technical director, praised Coates's abilities: “Coates is an superb manager, but she also has a strong record of elevating athletes to compete at the highest levels.”

“Her leadership qualities are exceptional of teams and environments and has the football vision we were seeking,” the CEO stated.

Bay FC's Journey

Bay FC experienced a mixed start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its debut season before facing difficulties to a near-bottom placement in 2025.

The new FA women’s technical director, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their venture abroad. They have played a key role in fortifying the pipeline between the WU23s and the senior squad.”

“Together, they have directly impacted the development of many young players who have gone on to become senior Lionesses,” he finished.

Pathway Success

Since taking over Mo Marley in 2023, Coates presided over the promotion of a number of players to the England senior side, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for new U23 coaching staff is now underway, as the FA looks to continue the development of the WU23 program in the seasons ahead.